Book Overview
In the Fifth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clearly written, user-friendly, and hands-on guide to media criticism. He empowers readers to make their own analyses of the media rather than just accepting the interpretations of others. The book first examines four techniques of media interpretation--semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory--that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, the book also includes a comprehensive glossary, study guides, and the author's own illustrations.
Format:Paperback
Language:English
ISBN:1452261350
ISBN13:9781452261355
Release Date:October 2013
Publisher:Sage Publications, Inc
Length:264 Pages
Weight:1.05 lbs.
Dimensions:0.5" x 7.0" x 9.0"
Related Subjects
Communication Communication & Journalism Communication & Media Studies Communications Humanities Humor & Entertainment Language Arts Media Studies Performing Arts Politics & Social Sciences Reference Research Science & Math Social Science Social Sciences Speech Textbooks Words, Language & GrammarCustomer Reviews
1 rating
A Wonderful Introduction for Students
Published by Thriftbooks.com User , 24 years ago
This book covers all the right topics for undergraduate students in media and communication studies, and in a delightful and informative way. I think it would be an important addition to any course on media research, audience analysis, and research methods in communication.
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