Focusing mainly on the development of newspapers, film, radio, television, and the Internet in the United States and Western Europe, Media and Society in the Twentieth Century fills a critical need for students and scholars by offering a historical introduction to the mass media in our time. Provides an up-to-date, readable, and informative survey of the history of mass media in the twentieth century. Offers a historical and comparative perspective to emphasize the importance of contemporary media and to explain why particular media systems exist. Focuses on the development of newspapers, film, radio, and television for purposes of entertainment, information, and persuasion. Explores recent media developments, including the Internet and globalization, from a historical perspective.
I read this book for my study (Media and Journalism). I really enjoyed it. It's accessibly written for a change and gives a balanced view of how various media have developed in the 20th century. The authors take into account the various viewpoints -economic, social and other- without going to much into details. This makes to book a good introduction, giving its readers a clearcut overview of media developements in the past hundred years or so. Anyone interested in this topic will not regret buying this book. The only flaw is its complete exclusion of develpements in non-western countries. I for one would liked have read some more on this topic.
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