Media Anthropology for the Digital Age
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Book Overview
The field of anthropology took a long time to discover the significance of media in modern culture. In this important book, Anna Pertierra tells the story of how anthropology became a central part of the global study of media and communication. She recounts the rise of anthropological studies of media, the discovery of digital cultures, and the embrace of ethnographic methods by media scholars. Bringing together longstanding debates in sociocultural anthropology with recent innovations in digital cultural research, this book explains how anthropology fits into the story and study of media in the contemporary world. It charts the mutual disinterest and subsequent love affair between the fields of anthropology and media studies in order to understand how and why such a transformation has taken place. Moreover, the book shows how the theories and methods of anthropology offer valuable ways to study media from a ground-level perspective and to understand the human experience of media in the digital age.
Format:Paperback
Language:English
ISBN:1509508449
ISBN13:9781509508440
Release Date:January 2018
Publisher:Polity Press
Length:200 Pages
Weight:0.15 lbs.
Dimensions:0.7" x 5.4" x 8.4"
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