Media, Audience, and Social Structure

by Sandra J. Ball-Rokeach

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Book Overview

Media, Audience, and Social Structure presents an integrated overview of current sociological research on mass media and society. Specific questions addressed include the medias role in various social processes; how and why media organizations operate as they do; the relationships between media and special audiences; how to conceptualize and measure media effects and their impact on public opinion; and how to analyze (both qualitatively and quantitatively) media content.

Format:Hardcover

Language:English

ISBN:0803925816

ISBN13:9780803925816

Release Date:November 1986

Publisher:Sage Publications, Inc

Length:448 Pages

Weight:1.45 lbs.

Related Subjects

Language Arts

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