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Paperback Media Math: Basic Techniques of Media Evaluation Book
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ISBN: 0844231282

ISBN13: 9780844231280

Media Math: Basic Techniques of Media Evaluation

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Do you have trouble calculating cost per thousand, reach, share of market and many other facts needed to effectively evaluate media? Your worries are over. After reading Media Math, the first and only... This description may be from another edition of this product.

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Format: Paperback

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Accounting Accounting & Finance Advertising Business Business & Investing Education & Reference Marketing & Sales Politics & Social Sciences Social Sciences

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