Media, Organizations and Identity

by Lilie Chouliaraki

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Book Overview

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

Format:Hardcover

Language:English

ISBN:0230515517

ISBN13:9780230515512

Release Date:December 2009

Publisher:Palgrave MacMillan

Length:214 Pages

Weight:0.85 lbs.

Dimensions:0.7" x 5.4" x 8.5"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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