Media Promotion & Marketing for Broadcasting, Cable & the Internet
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Book Overview
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Format:Paperback
Language:English
ISBN:0240807626
ISBN13:9780240807621
Release Date:March 2006
Publisher:Routledge
Length:350 Pages
Weight:1.28 lbs.
Dimensions:0.9" x 6.0" x 9.0"
Related Subjects
Accounting Accounting & Finance Advertising Arts, Music & Photography Business Business & Finance Business & Investing Communication & Journalism Communication & Media Studies Communications Economics Electrical & Electronics Engineering Film & Television General Broadcasting Humor & Entertainment Industries & Professions Journalism Journalism & Nonfiction Marketing Marketing & Sales Performing Arts Politics & Social Sciences Radio Skills Social Sciences Television Textbooks WritingCustomer Reviews
1 rating
Good Book For Beginners
Published by Thriftbooks.com User , 17 years ago
This is a good book for newcomers to the industry. It provided me with some good insights.
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