Media Systems in Society: Understanding Industries, Strategies, and Power
Focusing on the "big picture,"Media Systems in Society, 2/e provides a highly acclaimed "power role" framework to help students understand how current media industries are interconnected. The text... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0801317045
ISBN13:9780801317040
Release Date:January 1996
Publisher:Allyn & Bacon
Length:320 Pages
Weight:1.10 lbs.
Dimensions:0.7" x 6.3" x 9.1"
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1 rating
Great Intro to Media Structures
Published by Thriftbooks.com User , 23 years ago
This was the main textbook for my Mass Media class at Trinity University. It was a very interesting book which had a lot of good things to say. I had never conceptualized television and radio as a for profit industry with structures governing their behavior just like the steel or automobile industry. The book does not waste tim eon boring chapters full of gory details about this and that medium of communication. It looks at all media as an integrated system. It was a little dry at times, but not to much for me as an undergraduate. All in all I doubt I could have asked for a better book to introduce me to mass media.
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