Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars... This description may be from another edition of this product.
A must read for communication scholars, or anyone else interested in how mass media really works.
Very substantial
Published by Thriftbooks.com User , 24 years ago
This is definitely not a boring but a very substantial book: Broad literature, well organized, convincingly argued... Highly recommend to students. It needs an update, that's true, but still very valuable.
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