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Paperback Medienrechtsbewertung: Der Wert Audiovisueller Medienrechte Im Dualen Rundfunksystem [German] Book
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ISBN: 3824476924

ISBN13: 9783824476923

Medienrechtsbewertung: Der Wert Audiovisueller Medienrechte Im Dualen Rundfunksystem [German]

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Gerrit Br sel entwickelt ein theoretisch fundiertes praxistaugliches Konzept zur Bewertung audiovisueller Medienrechte als Entscheidungshilfe f r die Fernsehveranstalter des dualen Rundfunksystems. Hierzu bertr gt er die Erkenntnisse und das Instrumentarium der modernen funktionalen Unternehmungsbewertungstheorie auf die Medienrechtsbewertung.

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Format: Paperback

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