Microsoft Adcenter Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

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As the only book to share undocumented secrets for applying and implementing advanced web analytics methods, concepts, and tactics using adCenter Analytics, this guide provides you with advanced and unique information on adCenter Analytics. You'll discover how to best use the custom views of adCenter Analytics and how to gather and interpret key data regarding how visitors enter, exit, and navigate a web site. You'll garner valuable insight on tracking an ad campaign and measuring and analyzing e-commerce effectiveness and examine the "why" of web analytics so you can better understand your web site visitors and gain a competitive advantage.

Format:Paperback

Language:English

ISBN:0470405538

ISBN13:9780470405536

Release Date:May 2020

Publisher:Sybex

Length:300 Pages

Related Subjects

Business Business & Investing Computers Computers & Technology

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Microsoft Adcenter Analytics: Tracking, Reporting, and Analyzing for Data-Driven Insights

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