Microstyle: The Art of Writing Little
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Book Overview
Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
Format:Paperback
Language:English
ISBN:039334181X
ISBN13:9780393341812
Release Date:July 2012
Publisher:W. W. Norton & Company
Length:256 Pages
Weight:0.51 lbs.
Dimensions:0.6" x 5.5" x 8.2"
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