Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget
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Book Overview
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the big boys. Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another graphic design for the web book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out
Format:Paperback
Language:English
ISBN:0735204411
ISBN13:9780735204416
Release Date:May 2009
Publisher:Prentice Hall Press
Length:288 Pages
Weight:0.75 lbs.
Dimensions:0.6" x 6.1" x 9.2"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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