MODELS FOR INNOVATION DIFFUSION (Quantitative Applications in the Social Sciences)

By Vijay Mahajan, Robert A. Peterson, Robert A. Peterson

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Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.

Format:Paperback

Language:English

ISBN:0803921365

ISBN13:9780803921368

Release Date:May 1985

Publisher:Sage Publications, Inc

Length:88 Pages

Weight:0.25 lbs.

Dimensions:0.3" x 5.4" x 8.5"

Related Subjects

Politics & Social Sciences Social Science Social Sciences Textbooks

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MODELS FOR INNOVATION DIFFUSION (Quantitative Applications in the Social Sciences)

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