Modern Oriental Corporate Culture: A Case Collection

By Yong Su and Lanjian Chen

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Foreword.- Introduction.- About Oriental Management (OM).- Case One: Practicing Shared Benevolence and Improving World Health.- Case Two: The "Three Great Ways".- Case Three: Management Philosophy at ING-Aetna Life Insurance Co.- Case Four: Running a City in West China.- Case Five: The Mengniu "Tao".- Case Six: Ancient Art of War Style Management at Huawei Technologies Co., Ltd.- Case Seven: Assimilating Chinese and Western Cultures at Hainan Airlines (HNA).- Case Eight: Building a World Famous Kangnai Group Based on a Family Culture.- Case Nine: College Mental Management.- References.- Acknowledgments.- About the co-authors.

Format:Paperback

Language:English

ISBN:366251219X

ISBN13:9783662512197

Release Date:August 2016

Publisher:Springer

Length:118 Pages

Weight:0.46 lbs.

Dimensions:0.3" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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Modern Oriental Corporate Culture: A Case Collection

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