Moonies in America advances our understanding of social movements, using the particular data provided by a study of the Unification Church -- one of the most widely known and least understood of the cults which blossomed in the 1970. The organizational structure, historical developments, and societys response to the Reverend Sun Myung Moons movement are examined in detail. Shupe and Bromley have written an important book with an analysis which is based on sound empirical study, and which is genuinely original at the theoretical level. It is a book which can, without reservation, be recommended to anyone with the slightest interest in the dynamics of resource mobilization in the case of a world-transforming movement. -- Sociological Analysis, Vol 42, No 1, Spring 1981
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