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Hardcover More Than a Showroom: Strategies for Winning Back Online Shoppers Book
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ISBN: 1137551879

ISBN13: 9781137551870

More Than a Showroom: Strategies for Winning Back Online Shoppers

by , , , et al.
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Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.

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Format: Hardcover

Condition: Very Good

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