MP IMC: Using Advertising and Promotion to Build Brands with Powerweb
This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0072501073
ISBN13:9780072501070
Release Date:September 2001
Publisher:Irwin/McGraw-Hill
Length:704 Pages
Customer Reviews
2 ratings
Easy to comprehend
Published by Thriftbooks.com User , 21 years ago
As a student I found this book easy to understand. It is extremely practicle and interesting.
Finally, a true IMC text!
Published by Thriftbooks.com User , 22 years ago
This text is the first to take a management perspective on Integrated Marketing Communication. It does a wonderful job, using brand building as its foundation.
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