Multicultural Marketing: Selling to the New America

Name: valuable resource
Item: Multicultural Marketing
Rating: 5
Author: Thriftbooks.com User

by Alfred L. Schreiber and Barry Lenson

Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By 2010 this figure will be 33 percent; by... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0844226017

ISBN13:9780844226019

Release Date:December 2000

Publisher:McGraw-Hill Companies

Length:320 Pages

Weight:1.44 lbs.

Dimensions:1.2" x 6.3" x 9.3"

Related Subjects

Business Business & Investing Economics Global Industrial Marketing Popular Economics

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valuable resource

Published by Thriftbooks.com User , 21 years ago

A very valuable resource. It includes all the relevant stats, and research to build a business case for increasing your ethnic marketing budget. If you are having a hard time getting buy-in from senior management for your ethnic marketing initiatives, this book is great ammunition.

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Multicultural Marketing: Selling to the New America

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