Museum Branding: How to Create and Maintain Image, Loyalty, and Support
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Book Overview
Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by-department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media; Theaters, Conservation Labs, and Visible Storage Spaces; and Databases
Format:Paperback
Language:English
ISBN:1442263458
ISBN13:9781442263451
Release Date:March 2016
Publisher:Globe Pequot Publishing Group Inc/Bloomsbury
Length:340 Pages
Weight:1.10 lbs.
Dimensions:0.9" x 6.0" x 8.9"
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