Net Results.2: Critical Case Studies for Web Marketing

NetResults.2 is an overview of what is necessary to market a web site. Nine chapters explain things from Investment Goals to Public Relations. Each chapter has pictorial examples of the explanation and a Resource section at the end of each chapter. The book is printed in an easy-to-read font, large enough to make reading a breeze.The Content section contains seven pages, an appendix of Internet Resources is nine-pages and the index section is seventeen pages long making it user-friendly. On each cover is an extra "turn over" so you can "bookmark" where you stopped reading and as an added incentive, the book cover is plastisized so you can read and drink your coffee without fear of spillage!

325 page Net Results.2 Best Practices for Web Marketing is not for the faint of heart. However, if you're serious about Web marketing and want more than a curious overview, Net Results.2 Best Practices for Web Marketing can help. What I immediately liked about Net Results.2 Best Practices for Web Marketing was that it was chock full of caset studies and examples, showing you how successful onilne brands are "Web Marketing" In Part II an "audience development", Net Results.2 Best Practices for Web Marketing explains how Alkami BioSystems did its marketing. "A trimly-designed home page puts the product pitch up front, and offers a free dow-load of one set of tools". 1) They found out what kind of information their audience wanted and built the Web site around that 2) They purchased an email list from a bioscience Web site and tested various email campaigns - and learned that the day of the week when email was sent out matters. There's more tips from Alkami BioSystems' experiences, and more case studies from other successes. Chapter 8 of Net Results.2 Best Practices for Web Marketing is entitled, "Word of Web: Email, Permission, and Viral Marketing" - this chapter alone gives you some good tips and tricks to low cost Web marketing. I'm not here to give you a summary of Net Results.2 Best Practices for Web Marketing but to tell you that this is a book you'll want to use with a hi-lighter and note book and refer to over and over again. It's even got a whole chapter on media relations - editorial calendars, how to find contact addresses and etc.

As Vice President of Marketing for a large regional company with national ties, I'm responsible for a $9+ Million advertising and marketing budget. With this responsibility, I used the first edition as my beginning foundation for starting web-based lead generation. With all of the changes within the industry and ever increasing user base as well as competition, I found the second edition to provide a comprehensive "jump start" that continues to allow me to stay ahead of the competition. Easy to read with complete case histories and examples that can be translated into most industries. For those who are new to the Internet or intermediate/advanced users, you should be assured by Mr. Harden's bi-line. He was an Internet leader in the mid-80s -- years before the rest of us knew the word. This book will let web-users of all levels get an "A+" in your companies' report card.

As a person whose worked in the dot.com world, I immediately recognized the validity of much of what Bruner says in his revised book. With the tech rules changing every nanosecond or so, this book provides entirely current advice on what works and what doesn't.

As the publisher of Web Digest for Marketers and the author of my own best-selling Internet book, I can tell you that there are a lot of poseurs out there, peddling themselves as Internet gurus. Rick Bruner is not one of them. He's an authentic Internet Marketing veteran from whom we have much to learn. I'm certain you will learn much from the second edition of his book. Sincerely, Larry Chase, publisher, Web Digest for Marketers....