Netrepreneur: The Dimensions of Transferring Your Business Model to the Internet

The Internet has gained immense popularity as a marketing tool and a number of companies both large and small have shifted their marketing strategies to this broadcast medium. Every day businesses are taken online. Netrepreneur written by Joseph Lowery offers a tremendous wealth of knowledge about how companies can successfully adapt themselves to this powerful and exciting marketing tool. Businesses large and small will benefit from the contents of this book. Actual case studies of many well-known companies offer rich key insight into how they have set up shop on the Internet and how they have managed themselves. Increased sales revenue, shifts in marketing strategies, Website design options, and use of technology and business applications are among the many cutting-edge considerations discussed at length by the author that will contribute to very successful business operations. With the use of this book any company will achieve favorable and easily measureable results. Web business models are discussed, readers will receive online business marketing instruction, they will learn some basic international business concepts to successfully broaden the scope of their marketing efforts, and they can make use of an excellent listing of business Websites that offers additional business information. Although this book was not intended for use by novice entrepreneurs, I found it easy to read and understand. Just about anyone can pick it up and glean valuable business ideas from its pages regardless of their level of experience in the business world. This book would make a valuable guide for business consultants seeking to make a living by helping other companies along. This is a great book to have on hand and put to use at a moments' notice!

The author does an excellent job of explaining the ways in which the Internet can be used to improve any function of a business, to include HR, Logistics Mgmt, and Sales. Though it doesn't delve too deeply into any single area, for the corporate manager it is an excellent introductory read.