New Economy - New Competition: The Rise of the Consumer?
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The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers.
Format:Hardcover
Language:English
ISBN:0333778235
ISBN13:9780333778234
Release Date:January 2001
Publisher:Palgrave MacMillan
Length:158 Pages
Weight:0.90 lbs.
Dimensions:0.6" x 6.3" x 9.6"
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