New Venture Mechanics
Focusing on the nuts and bolts topics of entrepreneurship, this new book looks at how new venture ideas are refined, developed, protected and implemented, using numerous examples from real-life... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0136207901
ISBN13:9780136207900
Release Date:July 1992
Publisher:Prentice Hall
Length:380 Pages
Weight:1.35 lbs.
Customer Reviews
1 rating
Nuts and bolts of starting a new venture.
Published by Thriftbooks.com User , 24 years ago
This book presents a deep and penetrating look at the 'nitty-gritty' of how a business idea takes shape. By using real-life stories and amazingly insightful research, the author clarifies the process of converting an opportunity into a marketable venture.If you want to start your own business and are tired of the superficial books that just dole out the cliches, then read this book. You will find clear cut advice on seizing the opportunity, idea refinement, planning, and finding capital to starting the operations - and almost everything in between.If you are a researcher in this field, then start with Prof Vesper's earlier book 'New Venture Strategies'.
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