No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying I
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Book Overview
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.This book isn't about buying brand power. It's about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.
Format:Paperback
Language:English
ISBN:1599185334
ISBN13:9781599185330
Release Date:March 2014
Publisher:Entrepreneur Press
Length:262 Pages
Weight:0.87 lbs.
Dimensions:0.8" x 5.9" x 8.9"
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