No Rules: 21 Giant Lies about Success and How to Make It Happen Now

In No Rules, Dan S. Kennedy debunks twenty-one treasured maxims to show would-be millionaires that the ideas they thought were helping them were actually holding them back. For instance: -- Forget everything you were ever told about positive thinking. Optimism is helpful, but blind optimism is just plain stupid. Identify and plan for every possible objection or setback that could come your way, or be prepared to be thrown for some real loops.-- The customer is not always right. Make an effort to understand people's dissatisfaction, but a pain in the neck is a waste of time. Be prepared to fire customers who are never satisfied and concentrate on those you can make happy.-- Forget about creativity. Plain, ordinary ideas make people rich every day, as long as they are willing to work very, very hard at the run-of-the-mill things they do.No Rules is filled with real-life stories of ordinary people who have looked tradition square in the face and rejected it -- from a group of airport massage therapists to basketball player/celebrity Dennis Rodman -- shining examples of people who have taken their destinies into their own hands and achieved success beyond their wildest expectations. As important for those who think they have mastered the rules of business as for those just starting out, this energetic, plain-talking guide offers practical advice to help anyone become a successful entrepreneur.