Online Brand Communities: Using the Social Web for Branding and Marketing

by Sebastian Molinillo, Rafael Anaya-Sanchez, Rocio Aguilar-Illescas, et al.

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This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:3319796844

ISBN13:9783319796840

Release Date:March 2019

Publisher:Springer

Length:253 Pages

Weight:0.82 lbs.

Dimensions:0.6" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Computers Computers & Technology Economics

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Online Brand Communities: Using the Social Web for Branding and Marketing

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