Operations Management in the Travel Industry
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Book Overview
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
Format:Paperback
Language:English
ISBN:1780646119
ISBN13:9781780646114
Release Date:March 2016
Publisher:Cabi
Length:376 Pages
Weight:2.20 lbs.
Dimensions:1.0" x 7.5" x 9.6"
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