Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy
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Book Overview
Tom Asacker writes from the passion in his heart. In Opportunity Screams, he outlines a strategy for letting go of the past and grabbing onto the future. Tom calls for more creativity, caring, and laughter. He calls for engaging customers and focusing on their interests, rather than your own interests. Customers want to be surprised, and to be proud that they are associated with you and your products. If customers believe you have their best interests at heart, they will be yours forever. This engaging and quick read will help you refocus your strategy for today?s shifting economy and motivate you and your colleagues to pursue your ideas with passion and daring as you uniquely add value to people?s lives. Tom uses the metaphor of three "Doors," of engagement, interest, and belief, summarized below in the table of contents. A special feature of the book is keywords that, when typed into a search box at www.opportunityscreams.com and launch short videos by Tom that will further explore the topic at hand.
Format:Hardcover
Language:English
ISBN:098198696X
ISBN13:9780981986968
Release Date:November 2010
Publisher:Paramount Market Publishing, Inc.
Length:140 Pages
Weight:0.60 lbs.
Dimensions:8.5" x 0.5" x 5.8"
Age Range:20 years and up
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