By 1995, almost half of the new business owners in the United States will be women. Their emerging voices are challenging cherished notions about what business is and how it should be run. Across America, women are inventing their own companies where they can, as Joline Godfrey aptly puts it, "make money, have fun, and do good." Herself an entrepreneur, Godfrey talks about the special qualities -- frequently overlooked -- that women bring to a business. This exciting possibility of a new way of doing business -- everyones business -- can and will change the way America works.
I connected with the words of Joline Godfrey. Her evaluation on what women are doing in business, helps all of us see the opportunities to do things differently. The first chapter where she talks about the right stuff struck home - women needing connection with others, seeing people as whole individuals, wanting balance in life, seeing business as a creative outlet, are all principles she dives into - they make sense for those seeking to more than financial goals. There are many bottom lines in life - the women business owners the book reviews get it and are designing business with a bigger picture in mind. Thank you Joline for shifting my thinking - I was already headed in that direction - your book help me get there a little faster.
Inspirational
Published by Thriftbooks.com User , 24 years ago
This book was a life changer for me. My entire paradygm shifted about my own potential to be an entrepreneur after reading this book. It was instrumental in my decision to leave my public school teaching position and start my own business. I found the specific stories of women's successes and struggles encouraging. I had often given up on ideas once problems started to arise, but after reading this book, I adopted the mantra "Every problem has a solution." It has helped me through many a seemingly crisis situation. I have reread it several times. The most valuable piece for me was the perspective that we women can do something that we love, have fun AND make a living. My husband also enjoyed this book, so it's not just for women.
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