As an exhibitor at a trade show, your challenge is to stand out from all the other exhibitors, each one vying for the attendees' attention. After all, the average attendee will only visit... This description may be from another edition of this product.
This is another good book on trade shows. As I wrote on other reviews, the more you read on a subject, the broader your understanding will be. Different writers bring different experiences as their focal point. Read several books on the subject.
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