Packaging Design: Successful Product Branding from Concept to Shelf
No Customer Reviews
Select Format
Select Condition 
Book Overview
This book offers practical guidance for creating successful packaging designs. This richly visual resource covers the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. Diverse case studies and three-dimensional models and prototypes bring the packaging design process to life so readers can see how to take a design from concept to reality. This thorough book puts today's cutting-edge concepts, such as environmental considerations, in context with a brief history of packaging design. Marianne R. Klimchuk (White Plains, NY) is Associate Chair of Packaging Design at the Fashion Institute of Technology in New York City. She is a frequent lecturer at industry events and a contributor to industry magazines. Sandra A. Krasovec (New York, NY) is Assistant Professor of Packaging Design at the Fashion Institute of Technology in New York City. She's also Principal at Krasovec Design in New York City.
Format:Hardcover
Language:English
ISBN:047172016X
ISBN13:9780471720164
Release Date:September 2006
Publisher:John Wiley & Sons
Length:262 Pages
Weight:1.72 lbs.
Dimensions:0.8" x 7.7" x 9.5"
Customer Reviews
0 rating
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
