Pandeymonium: Piyush Pandey on Advertising

What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work?You've seen most of the things that Piyush Pandey has seen in his life. You've seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you've seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India. About the AuthorPiyush Pandey, sixty, is the Executive Chairman and Creative Director for Ogilvy & Mather India and South Asia, and the winner of over 600 awards for advertising from all over the world. Born in Jaipur, India, Pandey did his schooling from St. Xavier's School, Jaipur, and obtained his master's from St. Stephen's College, Delhi. He is passionate about cricket, having played in the Ranji Trophy, India's premier domestic cricket tourney, representing Rajasthan, the state where he was born. His first job was as a tea taster, before he joined Ogilvy in 1982 as Trainee Account Executive. Piyush has won virtually every recognition that an advertising professional can win. He has been named The Most Influential Man in Indian Advertising eight years in a row by The Economic Times. In 2000, the Ad Club of Mumbai voted his commercial for the adhesive brand 'Fevikwik' The Comm