Perfecting the Pitch: Creating Publicity Through Media Rapport
The key to gaining media exposure, whether for a person or product, is through developing friendships with journalists. Just like in everyday life, these relationships are based on mutual respect,... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0978918215
ISBN13:9780978918217
Release Date:May 2007
Publisher:Larstan Publishing
Length:186 Pages
Weight:0.55 lbs.
Dimensions:0.4" x 6.0" x 8.5"
Customer Reviews
1 rating
Good advice for PR people of any experience level
Published by Thriftbooks.com User , 17 years ago
I am a journalist, and while I have not yet read this book, I have seen extensive excerpts from it on MarketingSherpa.com, and from those I can honestly say the author PR expert Benjamin Lewis has very solid, practical tips and tricks of his trade on how to pitch to the media. His focus is to "Roll up your sleeves and earn the journalists' trust. The easier you can make their job, the better it will be for you." That is great advice for PR pro's of any experience level, but especially for younger ones who need to build up relationships with reporters and editors. The book is not filled with just broad phrases of wisdom, it also has very specific advice, such as sending a press kit only on request. "Reporters' desks are already way too cluttered." Instead, Lewis recommends saving online media kits as a PDF file in a press room on your website.
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