Personal Influence: The Part Played by People in the Flow of Mass Communications

by Elihu Katz and Paul F. Lazarsfeld

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Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon."

Format:Paperback

Language:English

ISBN:0029171504

ISBN13:9780029171509

Release Date:June 1964

Publisher:The Free Press

Weight:1.25 lbs.

Related Subjects

Communication Communication & Media Studies Health, Fitness & Dieting Health, Fitness & Dieting Language Arts Marketing Marketing & Sales Politics & Social Sciences Psychology & Counseling Social Psychology & Interactions Social Science Social Sciences Words, Language & Grammar

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Personal Influence: The Part Played by People in the Flow of Mass Communications

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