Personal Selling: Achieving Customer Satisfaction and Loyalty: Text with Real Deal Upgrade CD
No Customer Reviews
In line with students' current career goals, Personal Selling focuses almost exclusively on professional business-to-business selling rather than retail selling. The authors' latest research on customer loyalty and relationship marketing further distinguishes Personal Selling from other titles which focus less on these pressing issues. Strategies for achieving long-term customer loyalty underscore how attracting, cultivating, and retaining satisfied customers leads to higher profitability. In addition, the authors address the use of technology tools and services that facilitate, as well as prevent, sales.
Format:Hardcover
Language:English
ISBN:0618356908
ISBN13:9780618356904
Release Date:January 2003
Publisher:Houghton Mifflin
Length:504 Pages
Customer Reviews
0 rating
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
