Persuasion: New Directions in Theory and Research
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Book Overview
An expert in the study of mass communications and an expert on interpersonal communication bring together contributions that explore the ways in which we are persuaded. Essays cover three major aspects of the subject: theory and definition of persuasion, factors in the persuasion process, and the application of persuasion to negotiation, marketing, family relationships and politics.
′This collection seemed to me a good review of a fascinating field. As a therapist, I found I was able to pull together a range of ideas that I considered worthy of development and application...Though not written with therapists in mind, this book represented for me an introduction to a new range of possibilities for influencing people towards
Format:Hardcover
Language:English
ISBN:0803912137
ISBN13:9780803912137
Release Date:January 1980
Publisher:Sage Publications, Inc
Length:308 Pages
Weight:1.25 lbs.
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