Persuasion is the art of changing the attitude or behavior of others through an exchange of messages. Unlike other ways of persuasion, persuasion uses only words or body language to be able to put the interlocutor in a specific state of mind to which the persuader points: specifically in this case we speak of communicative persuasion. The word persuasion can sometimes have a negative tone, synonymous with manipulation, due in particular to the sometimes exaggerated and unethical use in advertising and propaganda.
Thanks to this collection of 4 books in 1, you will learn the secrets of persuasion, how to recognize if someone wants to manipulate you and exploit knowledge in your favor.
Here are some highlights:
If you don't want to fall victim to manipulators, then you need to know your enemy.
This manuscript is the bible of psychology. This bible is the verb.
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Related Subjects
Psychology