I found this book to be easy-to-read, informative, and interesting. The author tells you the what, the why, and the how of specific elements of "pitching" and she includes colorful examples to make her point. She clearly breaks down the process of "pitching" into key elements and describes how to maximize the effectiveness of each element while including the major concerns of the other party. (If anyone has seen the...
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Ronna Lichtenberg's Pitch Like a Girl reached the top of my reading stack just in time! I was literally in the midst of sending out promotional packets for my new business when I realized I needed to hold the mail until I finished her book. Ronna's practical advice was like a slap to the forehead - of course I should frame it that way, of course that's what potential clients will need to hear! Even my therapist agreed with...
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Pitch Like A Girl is a book for both genders. Although this book is addressed to women, if you are a man, you'll find most of it applies to you, too. Because, as Lichtenberg amply illustrates, there may be fixed tendencies arising from "hard-wiring" in the different male and female brains and hormonal systems, but tendencies are subject to manipulation by socialization, by learning and by choice. So, we all end up with both...
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I picked up a copy of this book after reading a glowing review in USA Today, and am really grateful I read the paper that day. Pitch Like a Woman is filled with smart, funny, practical insights into the best ways to reach your professional goals--and your personal ones as well. Author Ronna Lichtenberg's discussion of the different ways that men's and women's brains are wired and the pragmatic implications of those findings...
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The illusion that women in business should be like men has been deepening so gradually, for so long, it's been hard to see it happening. But it has. Thankfully, this book uses science, strategy, and common sense to dissolve one myth after another. It's fun to read, too, because it's written in a witty and personal way, as if your smartest and best friend were letting you in on her time-tested secrets. This is my favorite...
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