Planned Giving Essentials, 2nd Edition: A Step-By-Step Guide to Success
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Book Overview
A guide for volunteers and professionals in non-profit organizations to the history and current trends in fund raising. Among the topics is how planned giving fits into a total fund-raising plan, how... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0834219050
ISBN13:9780834219052
Release Date:December 2003
Publisher:Aspen
Length:187 Pages
Weight:1.15 lbs.
Dimensions:0.5" x 8.6" x 10.9"
Customer Reviews
1 rating
A Great Place to Start
Published by Thriftbooks.com User , 22 years ago
I used the acid test for considering how well written a technical book is about my business - I gave it to my wife when she asked me some questions one day. I have had this book on my shelf for several months and found it extremely valuable in doing some quick general research and in exploring a variety of concepts dealing with planned giving. Written for the small shop (in my opinion) that needs to develop a planned giving program, this is a well-written and easily read book covering A to Z.Topics start with what is planned giving, move through defining and discussing philanthropy, setting up a planned giving program (first steps), pitfalls to avoid, marketing planned giving and even sample gift instruments. These are but a few of the chapters in what I think is an excellent starting point for someone new to planned gifts and how to promote them (or even a pro looking for some fresh ideas).Ah yes, my wife. For her, this was a bit of a liberating experience - she now has a good grasp of what I do. She can converse with friends about the business of planned giving very comfortably with a much better understanding of the basics.
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