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Business & Investing Books > Marketing & Sales Books
Paperback Planning and Managing a Public Relations Campaign: A Step-By-Step Guide Book
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ISBN: 0749429917

ISBN13: 9780749429911

Planning and Managing a Public Relations Campaign: A Step-By-Step Guide

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Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of ""Planning and Managing Public Relations Campaigns"" provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program in a structured way to benefit both the organization and its clients.

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Format: Paperback

Condition: Good

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