Policy and Marketing Strategies for Digital Media
(Part of the Routledge Studies in New Media and Cyberculture Series)
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Book Overview
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media's innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Format:Hardcover
Language:English
ISBN:0415747716
ISBN13:9780415747714
Release Date:April 2014
Publisher:Routledge
Length:326 Pages
Weight:1.23 lbs.
Dimensions:0.8" x 6.9" x 9.8"
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