Political Branding Strategies: Campaigning and Governing in Australian Politics

by Lorann Downer

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Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

Format:Hardcover

Language:English

ISBN:1137580283

ISBN13:9781137580283

Release Date:December 2015

Publisher:Palgrave MacMillan

Length:146 Pages

Weight:0.77 lbs.

Dimensions:0.5" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics Science Science & Math Science & Scientists Science & Technology

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Political Branding Strategies: Campaigning and Governing in Australian Politics

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