Political Campaign Communication: Principles and Practices
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Book Overview
The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: -incorporate examples from all levels--local, statewide, and national--to illustrate the communicative choices confronted in contemporary political campaigns, -discuss all aspects of campaign communication, from buttons and yard-signs to the rapid expansion in use of social media, and -draw on a wealth of communication theories to clearly explain contemporary principles and practices such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of new communication technologies. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite--an insightful, thoroughly researched, and reader-friendly text.
Format:Paperback
Language:English
ISBN:1442243341
ISBN13:9781442243347
Release Date:November 2015
Publisher:Rowman & Littlefield Publishers
Length:384 Pages
Weight:1.40 lbs.
Dimensions:0.6" x 6.9" x 9.9"
Grade Range:Postsecondary
Customer Reviews
1 rating
Understanding political campaigns
Published by Thriftbooks.com User , 22 years ago
This book is an excellent starting place for those people who are interested in politcs and who want to understand how important campaigning is. I read this book for a class at California State University, Fresno. I found it to be very helpful in the class as well as outside the classroom. I highly recommend this book.
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