Political Polling: Strategic Information in Campaigns
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Book Overview
Polling is crucial to the success of political campaigns. Professor and pollster Jeffrey M. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and how information can be used to help win elections. Chock full of examples, survey questions, sample selections, calling scripts, and other elements of successful polls, the volume emphasizes interpreting information to move voters to support a candidate. The focus is on understanding the context of an election, the situation of a candidate, and the role of issues. Objectivity of the pollster and campaign ethics are hallmarks of Stonecash's recommendations. The book concludes with an invaluable appendix offering a sample report on a poll conducted for a District Attorney candidate.
Format:Paperback
Language:English
ISBN:0742525538
ISBN13:9780742525535
Release Date:April 2003
Publisher:Rowman & Littlefield Publishers
Length:160 Pages
Weight:0.55 lbs.
Dimensions:0.4" x 6.1" x 8.4"
Customer Reviews
1 rating
Especially for professionals looking for guidance
Published by Thriftbooks.com User , 21 years ago
Political Polling: Strategic Information In Campaigns is a "how-to" book written by Jeffrey M. Stonecash (Professor of Political Science, Syracuse University) especially for professionals looking for guidance in the skill of extrapolating strategies based on information gathered from political polling. From advice to keep in mind when writing questions; to pulling a suitably representative sample; to tracking polls; to drawing recommendations from the results, Political Polling is a very useful and highly recommended primer.
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