Politics Moves Online: Campaigning and the Internet
The popularization of the Internet has shepherded a revolution in business and personal communication. But how has online technology been used in mainstream American politics? In Politics Moves Online, Michael Cornfield provides a comprehensive guide to how the Internet has been used in political campaigns. He shows, for example, how candidates such as George Bush and John McCain in 2000--as well as political action committees and the media--struggled to figure out how to fit the Internet into their ongoing operations. Through a series of insightful cases, he examines how candidates use the Web as a campaign tool and as a fund-raising mechanism, and how voters use the Internet to gather information and become more knowledgeable voters. He finds that while many political pundits have argued that the Internet can be a revolutionary force in politics, citizens and politicians alike have yet to find innovative uses that go beyond conventional political operations.
Format:Paperback
Language:English
ISBN:0870784803
ISBN13:9780870784804
Release Date:February 2004
Publisher:Century Foundation Press
Length:131 Pages
Weight:0.58 lbs.
Dimensions:0.4" x 6.0" x 8.9"
Customer Reviews
1 rating
Exellent reading for campaigners
Published by Thriftbooks.com User , 19 years ago
I have read it, and I will implement some of the thoughts in the book in my work as a political advisor on these issues. Internet doesn't change politics, but it makes it easier have a dialoge with voters. Internet goes back to the very esssence of politics, stating your opinion unaltered by media.
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