Polling Matters: Why Leaders Must Listen to the Wisdom of the People
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Book Overview
Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0446530646
ISBN13:9780446530644
Release Date:July 2004
Publisher:Grand Central Publishing
Length:320 Pages
Weight:1.20 lbs.
Dimensions:9.0" x 0.8" x 6.0"
Customer Reviews
1 rating
Fascinating book
Published by Thriftbooks.com User , 20 years ago
This is a fascinating book for me simply because the author nails so many aspects of polls, squarely on the head, especially those polls where the person being asked questions may be to uneducated, uninformed and is actually answering questions based on what they have heard about other poll results, thus a mob rule mentality. The methodology of how he does polls and how others do polls was intriguing. Alas I remember the adage opinion ... everyone has one.... but how was it formed and does it have real value? Having been polled on a few times I wondered how the questions were chosen and worried when answering them that there was a lot of grey area and few questions actually had a yes or no or one size fits all answer.
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