This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, and then reviews marketing thought, considering where postmodernism can most... This description may be from another edition of this product.
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.