Power Language Pa
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Book Overview
Which techniques have empowered the language of Chaucer, Chief Joseph, and Groucho Marx? How can a writer engage readers with winning words and effective phrasing? What skills could make the spoken... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0395712556
ISBN13:9780395712559
Release Date:January 1996
Publisher:Mariner Books
Length:224 Pages
Weight:0.95 lbs.
Dimensions:0.8" x 5.5" x 8.2"
Customer Reviews
1 rating
Even Weavings
Published by Thriftbooks.com User , 23 years ago
Sometimes less is more: POWER LANGUAGE aims for accuracy, honesty, impact, logic and strength. Familiarly short simple words in a short simple style start it up. Varied sentence lengths keep it going, with the shorter sentences making the most important information stand out; with a topic sentence, its support and conclusion making up a tightly powerful paragraph; and with the two strongest sentence positions for the most meaningful points being the first and last words. Too many opinions and statistics get in the way: speaking or writing, think of the listener or reader first; and make everything powerfully clear, simple and straightforward. Jeffrey McQuain's tightly woven style and text set business and other writing on course: his book has the answers to Jefferson D. Bates's WRITING WITH PRECISION, Peter Elbow's WRITING WITH POWER, Paul A. Eschholz's LANGUAGE AWARENESS, and Marcia Lerner's WRITING SMART.
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