Power-Packed Direct Mail: How to Get More Leads and Sales by Mail
Select Format
Select Condition 
Book Overview
Virtually every business can use direct mail to increase sales and profits. Direct mail can help you sell more of your products or services faster and more profitably than other forms of advertising... This description may be from another edition of this product.
Format:Hardcover
Language:English
ISBN:0805035052
ISBN13:9780805035056
Release Date:January 1995
Publisher:Henry Holt & Company
Length:349 Pages
Weight:1.30 lbs.
Dimensions:1.2" x 5.8" x 8.6"
Related Subjects
Business Business & Investing Direct Economics Management & Leadership Marketing MultilevelCustomer Reviews
2 ratings
A Usable and Great Reference
Published by Thriftbooks.com User , 24 years ago
This is a great broad reference into all aspects of direct mail advertising. I have had great success in direct mail advertising for years, and when I came across this book it was very refreshing to see a text that covered many of the successful points and techniques I was already applying. The wonderful thing is I learned a whole basket of new ideas I had never even thought of by reading this book. Bly creates a very informative text here which covers many facets of direct mail advertising. A truly valuable resource for anyone in business. It will unlock a lot of doors for you, and help you easily achieve results when you venture into direct mail advertising. Definitely a good investment.
Great resource for newcomers and veterans alike
Published by Thriftbooks.com User , 24 years ago
Although I've been working in direct mail for nearly seven years, I got some great ideas from this book. But it will also provide an excellent overview of direct mail for anyone who's new to the field. This book covers everything you'll need to know: planning your campaign, choosing your offer(s), renting mailing lists, copywriting, design, testing and more. Even if you've never done a single direct mailing, this book--loaded with practical tips and proven advice--will help you hit the ground running.If your objective is lead generation, I would also recommend another Bob Bly book--The Lead Generation Handbook. There's a fair amount of overlap between the two books, though, so if you only need to know about direct mail as it pertains to lead generation, definitely go with The Lead Generation Handbook.
Copyright © 2025 Thriftbooks.com
Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
